「法國南部」葡萄酒在VINEXPO亞太博覽會展示
豐富的葡萄酒品種，卓越的性價比，
專業人士不容錯過的味覺盛宴
“法國南部”在Vinexpo亞太葡萄酒博覽會設有180平方米的大展臺，讓您探索來自法國朗格多克—魯西榮大區無與倫比的豐富佳釀。
統一標示於 “法國南部”
擁有一個集合23家法國南部葡萄酒企業的聯合展臺，朗格多克—魯西榮大區將成為2012 Vinexpo亞太葡萄酒博覽會上最具代表性的法國大區。朗格多克—魯西榮大區一直以法國南部統一形象參加每一屆的Vinexpo博覽會。今年，朗-魯大區第一次作出區別於其他產區的決定， 在一個180平方米的獨立展廳中展出法國南部的產品。展廳採用法國南部品牌標誌性顏色，便於識別。
法國南部， 一個在亞洲市場不斷攀升的品牌
“法國南部”是一個齊集了法國朗格多克—魯西榮大區所有葡萄酒及農副產品的綜合性品牌。
作為排在勃艮第之前，法國向中國內陸葡萄酒出口第二大產區（無論出口總量還是出口總額），朗格多克—魯西榮大區繼續征服中國大陸和香港市場，並在近幾年間加大品牌推廣力度，鞏固法國南部葡萄酒在亞洲市場所占的份額。
·
中國大陸：2006--2011年期間，朗格多克-魯西榮地區優質葡萄酒和地區餐酒，往中國的出口量增長了678% ，從2006年的35 616 百升達到 2011年的277 421百升，翻了7,7倍之多 。同一時期，朗格多克-魯西榮大區往中國葡萄酒出口總額增幅則高達922%，從2006年的6 069 000 歐元到2011年的 62 036 000 歐元，翻了近十倍。
·
香港：2006--2010年間，法國南部葡萄酒出口量上漲了208，66%。2010年，法國南部往香港地區的葡萄酒出口量達40 022百升， 即500萬瓶， 由此可見法國南部葡萄酒在香港市場取得的優異成績。
法國南部品牌自2006年創立以來， 在亞洲漸漸打開市場，並被廣泛接受， 而這一切要歸功於其在中國的代表處：2007年于上海成立的朗格多克-魯西榮大區之家。
多樣化的產品
參觀者能在法國南部展廳找到所有種類的葡萄酒：白、紅、桃紅葡萄酒、起泡葡萄酒，以及天然甜葡萄酒。朗格多克—魯西榮大區是世界上唯一一個能夠提供如此豐富產品的葡萄酒產區。法國南部展廳同時聚集了各種類型的葡萄酒企業：獨立酒莊， 家族酒莊， 聯合酒窖， 酒商，代理商等等。 然而，無論是名聲顯赫的大企業還是默默無聞的小酒莊，都將通過他們的佳釀展現出法國南部葡萄酒最顯著的特性--卓越的性價比。
大型的公共品酒區域
“法國南部”的每家參展企業都有一個獨立展臺，供展商與參觀者洽談與品酒。 除此之外，法國南部展廳還專門設置了一個大型的公共品酒區域展示法國南部品牌， 並集合了朗格多克地區（CIVL）和魯西榮地區（CIVR）葡萄酒行業協會精挑細選的佳釀，供參觀者自由品嘗。參觀者還將會得到一本詳細列有全部參展商及展品的目錄冊，方便參觀者根據自己的要求快速尋找新的產品。
“法國南部”特意邀請了一位來自香港的本土侍酒師在為期三天的展會期間主持公共區域的品鑒，並將隨時為您提供葡萄酒方面的專業諮詢。
“法國南部之夜”尊尚品酒會隨行Vinexpo
為了使香港與中國大陸的葡萄酒專業人士及專業媒體記者，具有市場影響力的從業者和大客戶更好地發現並瞭解法國南部品牌， 旗下的葡萄酒生產商及產品， 法國南部將於5月29日Vinexpo酒展第一天，在香港一家高級餐廳舉辦一場盛大的“法國南部之夜”尊尚品酒會。
法國南部之夜：法國南部，商務的推動者
“法國南部之夜”尊尚品酒會，使特邀嘉賓們在小範圍內，輕鬆的氛圍中搶先品嘗“法國南部”參加Vinexpo展商的美酒佳釀，著手建立良好的商務關係，並在之後的正式酒展中更容易迅速找到對應的展商與產品。
新聞發佈會
“法國南部”還將組織一場新聞發佈會， 詳細介紹其品牌，“法國南部”在亞洲所取得的傲人成績，未來幾年的品牌戰略，及其對亞洲葡萄酒專業人士所能提供的幫助與支持。品酒也是新聞發佈會的重要環節，將由一位來自香港的本土侍酒師主持。
法國南部向葡萄酒專業人士提供最廣泛的支持
上海朗格多克-魯西榮大區之家的職能之一便是向中國大陸及香港葡萄酒專業人士提供特定的支持與幫助，從而方便他們與法國南部葡萄酒生產商之間的貿易往來。法國南部大區之家團隊在全年都開展有豐富多彩的活動，目標不僅在於推廣法國南部品牌，還要方便中國葡萄酒業內人士與大區葡萄酒企業建立業務關係，以增強法國南部葡萄酒在亞洲市場的影響。
為此，上海“法國南部”大區之家建議業內人士來參加中國大陸及香港的各種酒展，並期待與您在酒展上與法國南部大區企業會見。法國南部的市場戰略不局限於中國的主要城市，而要將其影響擴展至整個中國。此外，法國南部品牌正在制定的活動與專案方案將涉及十多個中國省份。
在這些商務活動中，按照進口商和經銷商的要求，為中國大陸和香港的葡萄酒從業人員提供專業的品酒培訓，以便他們更進一步瞭解法國南部的佳釀，也是法國南部大區之家的重要職能與推廣方式，得到了業內人士的肯定與支援。
法國南部在香港
法國南部跟香港的不解之緣，除了參加每一屆的亞太葡萄酒博覽會Vinexpo的同時，法國南部品牌在香港市場的影響還表現在其參加香港國際美酒展中(Hong
Kong International Wine &
Spirits
Fair)的活躍和它與Park & Shop經常舉行的聯合促銷活動。法國南部品牌還以合作夥伴的身份參與了香港2011世界葡萄酒峰會Wine Future。隨著法國南部葡萄酒在中國大陸與香港的越來越受肯定，“法國南部”將與香港一同前行！
“法國南部”向葡萄酒專業人士提供最廣泛的支
新聞聯絡:
Sud de France 法國南部
法國朗格多克-魯西榮大區之家-上海
地址 : 上海威海路128號長髮大廈1樓101室
電話 : +86-21-63180056
傳真 : +86-21-53751677
Discover Sud de France wines at Vinexpo Asia Pacific
A wide range of wines, excellent value for money and targeted professional support
Sud de France at
Vinexpo Asia Pacific: 180m² of the a wide range of Languedoc-Roussillon wines
A
distinctive identity
At the 2012 edition of Vinexpo Asia Pacific,
Languedoc-Roussillon will be France's best represented region with a joint
stand featuring 23 regional companies. While Languedoc-Roussillon has always
been present at Vinexpo Asia Pacific under the Sud de France brand, this year
it has decided for the first time to stand out from the crowd and present its
wines at a 180m ² stand, while still under the easily identifiable colours of
the Sud de France brand.
Sud de France: conquering Asian markets
Sud de France is an umbrella brand covering
all the wines and agri-food products of the Languedoc-Roussillon region under a
single banner.
France's second wine-exporting region to mainland
China, ahead of Burgundy in both volume and value, the Languedoc-Roussillon
continues its conquest of the Chinese and Hong Kong markets and in recent years
has intensified its efforts to promote the brand in these markets and
consolidate the market share of Sud de France wines in Asia.
• China:
between 2006 and 2011, the volume of wine from the Languedoc-Roussillon (VQRPD
+ VDP) exported to China increased by 678%, from 35,616 HL in 2006 to 277,421
HL in 2011. It thus multiplied by around 7.7. In value terms, over the same
period, exports of wines from the Languedoc-Roussillon rose 922% – a
multiplication of almost 10.
• Hong
Kong: With a volume increase of 208.66% between 2006 and 2010 and 40,022 HL,
and 5 million bottles exported in 2010, Sud de France wines have shown very
good results in Hong Kong.
Thanks to a permanent presence in China
through the Maison de la Région Languedoc-Roussillon in Shanghai opened in
November 2007, the Sud de France brand has established itself firmly in Asian
markets since its inception in 2006.
A
wide range
Visitors will discover exhibitors for all types of
wines: white, red, rosé, sparkling and sweet wine. In fact, Languedoc-Roussillon
is the only wine region in the world offering such a variety of wines. In
addition, all types of economic structures are represented: independent
winegrowers, family estates, cooperatives, traders, agents, etc. And these
wines, whether the product of renowned companies or little-known concerns, all
offer the excellent value for money that characterises Sud de France wines.
An
institutional presence
In addition to booths at which each individual company
will host wine-tastings for their prospects, a joint area will present the Sud
de France brand and represent the combined interprofessional wine organisations
of Languedoc (Conseil Interprofessional des Vins du Languedoc) and Roussillon
(Council Interprofessional des Vins du Roussillon). Visitors can freely enjoy
the wines of all these producers at the Sud de France stand. Catalogues listing
all the wines of exhibitors will be available and distributed to visitors to
help them in their search for new products.
The booth will be manned during the three
day event by a sommelier from Hong Kong who will offer guided tastings.
Sud de France: getting the show off to a fine start
To enable professionals and journalists
from the specialist press in Hong Kong and mainland China, prescribers and
major accounts, to better discover the Sud de France brand and the wines of its
producers, South of France is organising a grand networking soirée on the first
day of the trade show, Tuesday, May 29, at an upscale restaurant in Hong Kong.
Networking soirée:
Sud de France, business facilitator
A mini-exhibition will enable guests to
enjoy Sud de France wines presented by exhibitors in a privileged and less
formal setting. This first encounter with regional businesses will enable
prospects to better understand the range of Sud de France wines and then more
easily locate producers at their stands until the end of the show.
Professional
support offered by Sud de France
One of the missions of the Maison de la
Région Languedoc-Roussillon in Shanghai is to offer Hong Kong and Chinese
professionals targeted support to facilitate their business approach with Sud
de France wine producers. A rich programme of events thus takes place
throughout the year, led by the Maison team, with a view not only to promoting
the Sud de France brand but also facilitating relations between Chinese
professionals and regional companies, in order to increase the presence of Sud
de France wines on Asian markets.
To this end, the Maison de Shanghai offers
professionals an opportunity to meet with regional companies at a large number
of shows throughout China and Hong Kong. The Sud de France strategy is not to
confine itself to major Chinese cities but to expand its outreach throughout
the territory. The brand is therefore developing a programme of activities
covering around ten Chinese provinces.
As part of this initiative, the Maison de
Shanghai is offering, in response to requests by importers and distributors,
tasting training programmes for Chinese or Hong Kong sales teams and
prescribers, helping them discover the entire range of Sud de France wines.
Sud de France in Hong Kong
Alongside its regular participation in
Vinexpo Asia Pacific, the Sud de France brand also maintains a presence in the
Hong Kong market via its participation in the Hong Kong International Wine
& Spirits Fair and regular promotions with the Park & Shop brand. The
Sud de France brand has also been part in the Hong Kong edition of Wine Future
as an event partner.
Meeting
with journalists
A press conference will be held to present
the Sud de France brand, its results in Asia and strategy for the coming years,
plus the activities and support offered to Asian professionals. This
presentation will be accompanied by a tasting facilitated by a Hong Kong
sommelier.
Contact
in China:
Sud de France 法国南部
Maison de la Région Languedoc Roussillon–
Shanghai
法国朗格多克-鲁西荣大区之家-上海
Tel: 0086-21-63180056 - Fax :
0086-21-53751677
Address: Room 101 ,1F Changfa Dasha, No.128
Weihai Rd Shanghai
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