教皇新堡和塔維爾參加香港國際葡萄酒及烈性酒展覽會(VINEXPO)
2012年5月29日至31日
法國的“教皇新堡”和“塔維爾”是兩個於1936年同時出現的原產地命名葡萄酒（AOC）名稱。也是在1936年，法國建立了原產地命名的體系，因此，這兩個品牌都是法國第一批原產地命名的葡萄酒品牌。教皇新堡和塔維爾都被公認為羅納河谷南部高品質的葡萄酒產區。
兩個品牌分別位於羅納河的兩岸，教皇新堡位於羅納河的左岸，生產紅葡萄酒（94%）和白葡萄酒（6%）；塔維爾則位於羅納河右岸，只生產桃紅葡萄酒。兩個品牌的葡萄產地都有著破紀錄的日照時間（平均年日照時間為2800小時），雨水較少（每年大約670毫米），受到米斯特拉風的有利影響。雨後風能夠將葡萄串上的水漬吹幹，減少了真菌病的發生，使葡萄園保持在最佳的生長狀態。
氣候條件也特別適合於葡萄的生長，可以使葡萄果實達到極佳的成熟度。塔維爾生產的桃紅葡萄酒口感滑膩，豐厚而多彩，帶有紅色水果的香氣，有時還帶有紫色水果的味道。教皇新堡生產的白葡萄酒帶有白色花朵的香氣，新酒飲用時讓人感覺到柑橘類水果的香氣。酒液口感濃厚，芬芳，帶有極強的清新感。當酒中含有較多的胡珊品種時，或者如果是在木桶中釀造的，酒液甚至可以隨著時間的推移，變化出蜂蜜和香料的味道。教皇新堡的紅葡萄酒口感細膩，勁道強烈。其特點是帶有紅色罐頭水果的芳香，比如櫻桃的酸味和香料味，口感豐富而細膩。在老化的過程中——因為教皇新堡的葡萄是以耐久存而著稱的——，教皇新堡的紅葡萄酒會變化出桂花、松露的芳香，有時候還會有野味的的味道。這時的葡萄酒會更加的甘美，入口時的口感圓潤，丹寧的味道非常柔和。
塔維爾葡萄酒的歷史可以追溯到遠古時期，並與達官貴人有著密切的關係。在十六世紀，葡萄的種植在塔維爾得到大大的發展。葡萄酒通過船，經過羅納河運向羅馬的教皇宮，並通過這一途徑而得到義大利王宮的青睞。仍然是通過羅納河，塔維爾的葡萄酒也被運向勃艮第和巴黎，並因此而為貴族和法國的歷代國王所賞識。
雖然葡萄是在古羅馬人駐紮在奧朗日周圍的地方時便已經出現，但在教皇新堡種植的飛速發展卻始於十四世紀。這個時期，逃離羅馬和國內戰爭的教皇在阿維尼翁定居下來，在那裡建了一個很大的教皇宮（今天遺跡仍然可見，即所謂的“阿維尼翁教皇宮”），並同時在教皇新堡修建了夏宮（至今仍然存有美麗的遺跡）。歷代教皇在這裡種植葡萄，以釀造宗教儀式所用的葡萄酒和餐飲酒。新堡的葡萄酒是教皇的餐飲酒品，不久使獲得了“教皇葡萄酒”的名聲。教皇于一個世紀之後返回羅馬，但新堡的葡萄酒名聲仍然流行於世，直到今天。
教皇新堡和塔維爾兩個品牌從地理上相近，酒品具有互補性，有著共同的歷史和聲譽，所以我們組織兩個品牌照採取共同的行動，以促進教皇新堡和塔維爾葡萄酒的出口。
塔維爾品牌百分之十七的銷售額是出口業務，所以該品牌照希望進一步開發在國外的聲譽，尤其是在葡萄酒的新的消費市場上。該品牌依靠市場對桃紅酒的越來越大的需求，以及桃紅酒與亞洲菜肴的諧調搭配，發展新的市場。該品牌願意向餐飲業者和直接消費者宣傳其酒品的品質和特色：新的葡萄酒品種、三片地塊、獨一無二的桃紅酒釀造技術、不同尋常的口感（強烈而圓潤）。塔維爾葡萄酒是獨一無二的桃紅酒，是桃紅酒之王。
在教皇新堡品牌的銷售當中，百分之六十是出口。該品牌所追求的目標與塔維爾品牌相同。其目的也是讓消費者更好地瞭解其酒品，尤其是在葡萄酒的新的消費國家，同時讓具有原產地命名的葡萄農們更多地走向這些新的葡萄酒的消費者（中國、香港、韓國、日本、等等）。向消費者宣傳他們的激情、他們的行業、他們的名酒的獨一無二的特點，這既是宣傳教育，也是與消費者分享。作為一種產品，葡萄酒與其他產品不一樣，這種產品本身就包含有友情和情趣！
對於塔維爾和教皇新堡來說，葡萄酒代表的是圍繞著餐桌與人分享的歷史。世界上的菜肴具有多樣性，從而每個廚師，每個消費者，每個美食的愛好者都可以從桃紅酒，白葡萄酒和紅葡萄酒中感覺到他所希望的，與一時一地的情緒相切合的美麗的顏色、清新的口感和力道。
今天，我們有幸迎著“新”的消費者而來，我們希望能夠成功地向他們傳達我們的激情。因此，請想像，我們在一個晚上與如你們一樣熱情的友人共同分享名貴的葡萄酒，那該是人生多大的樂事呀！
我們期待著在我們的酒窖和葡萄園中接待你們，但是在此之前，請讓我們為香港和整個亞洲愛好葡萄酒的人士乾杯！
如欲查詢更多詳情，請聯絡：
教皇新堡
教皇新堡葡萄酒製造商聯盟工會 (Federation des Syndicats de Producteurs)
地址：BP 12 – 12 avenue Pasteur, 84231 Châteauneuf-du-Pape Cedex
電話：(33) 4 90 83 72 21
傳真：(33) 4 90 83 70 01
塔維爾
塔維爾葡萄酒商會 (Syndicat Viticole de l’Appellation Tavel)
地址：BP12 - 30126 Tavel
電話：(33) 4 66 50 32 34
傳真：(33) 4 66 50 42 41
香港新聞聯絡：
芮瑞琦
香港及華南地區商務官 – 媒體部
法國商務專員公署
香港夏愨道十八號
海富中心第二座廿五樓
電話： (852) 3752 9178
傳真： (852) 3752 9110
電郵：lily.yui@ubifrance.fr
Châteauneuf-du-Pape and Tavel
Vinexpo Hong Kong, 29th to 31st May 2012
Châteauneuf-du-Pape and Tavel are two Appellations d'Origine Contrôlée wine-making regions (AOC) which have emerged at the same time in 1936. This is also the year marking the creation of the AOC system, therefore, both of them are parts of the first AOC in France. Tavel and Châteauneuf-du-Pape are recognized as ‘cru’ of the southern Rhône Valley designating the superior quality of the wine-growing areas.
Situated across the River Rhône, Châteauneuf-du-Pape (left bank) produces red wines (94%) and white wines (6%), Tavel (right bank) only produces rosé wines. The two designations have high amount of sunshine (2800 hours of sunshine per year in average), low rainfall (about 670mm per year) and the beneficial effect of the Mistral. By drying the grapes after therain, the wind limits the development of fungal diseases and maintains the vineyards in an optimal sanitary status.
The particularly favourable climatic conditions allow the grapes to reach a high degree of maturity. Tavel rosé wines are bold, colourful, with red fruit and sometimes violets aromas. At Châteauneuf-du-Pape, white wines are marked by white flowers and citrus notes in their youth. The mouth is concentrated, aromatic and raised by a beautiful freshness. When they have an important part of Roussanne, or they are aged in barrels, they evolve even on notes of honey and spices. Châteauneuf-du-Pape red wines are powerful and fine wines. Characterized by black cherry, red fruit jams and spicy aromas, they are rich and generous. Since they are well-known for the guard, by aging, the Châteauneuf du Pape red wines evolve towards notes of laurel, truffle and sometimes
venison. The wines become softer, with characteristics of roundness and polished tannins.
The history of the Tavel wine was born since ancient times and was strongly linked to the Power. In the 16th century, the vine had a very strong increase in Tavel. The wines were exported by boat from the Rhône to the Pontifical of Rome court, and through this also acquired the favour of the Italian royal courts. Wines were exported to the Burgundy and Paris by the Rhône, thus affecting the high nobility and the Kings of France.
As soon as the Romans settled nearby the town of Orange, the vine took off in Châteauneuf-du-Pape towards the 14th century. At that time, the popes escaped from Rome and the civil war settled in Avignon where they built a great Palace (still exist today as "the Palace of the Popes" of Avignon), as well as a summer residence in Châteauneuf-du-Pape (of which there are still beautiful remains). They planted vines to produce their wine, food and for religious uses. Served at their table, the Châteauneuf wine is soon recognized as the "wine of the Popes". This reputation that is still known today has persisted after the return of the Popes in Rome a century later.
History, fame, the geographical proximity of the two appellations and the complementarity of Tavel and Châteauneuf-du-Pape wines have encouraged them to join force in order to promote their wines to export.
For Tavel, currently 17% of its sales are export; it intends to develop its reputation abroad, especially on emerging markets for wine consumers. It knows how to rely on the growing demand for rosé wines and strong affinity of the rosé with Asian cuisines. Tavel wishes to communicate and inform purchasing advisors and consumers on the quality and the identity of its product: nine types of grapes, three terroirs, a unique wine-making method for a rosé wine, an exceptional organoleptic profile (power and roundness). The Tavel is a unique rosé: the King of the rosés.
For Châteauneuf-du-Pape, it already achieves 60% of its export sales, the goal is not much different. Its purpose is also to make its wines better known, especially countries with new consumers and to allow the AOC winemakers to meet their new wine-lovers (China, Hong Kong, Korea, Japan...). In order to explain their passion, their craft, the unique character of their great wines to reach the purposes of teaching and sharing. Wine is not a product like any other product, it is about conviviality and taste!
For Tavel and Châteauneuf-du-Pape, the wine is a history of sharing around the table. The diversity of the cuisines worldwide allows each chef, each consumer, every wine lover to find among these rosé, white or red wines, the colour, freshness or the power he desires, according to his mood of the day.
We look forward to welcome you in our wine cellars and vineyards, but before that, let us drink a toast to the Hong Kong wine-lovers and to the whole Asia!
For more information, please contact:
Châteauneuf du Pape
Federation des Syndicats de Producteur
Address :BP 12 – 12 avenue Pasteur, 84231 Châteauneuf-du-Pape Cedex
Tel: (33) 4 90 83 72 21
Fax: (33) 4 90 83 70 01
Email: federation@chateauneuf.com
Tavel
Syndicat Viticole de l’Appellation Tavel
Address: BP12 - 30126 Tavel
Tel : (33) 4 66 50 32 34
Fax: (33) 4 66 50 42 41
Email: aoc.tavel@wanadoo.fr
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